The South African Agri Initiative (Saai) was established amidst the challenges and the reality of the fourth industrial revolution. Saai is a network of shared agricultural interests for farmers by farmers and is committed to protecting and promoting the rights, values, ideals, and needs of family farmers within the primary production sector. Farmers are required to overcome a variety of challenges, some examples of which are: land reform, security risks, restrictive trade measures, climate change, as well as a lack of development, training, energy, resources, water, rural infrastructure, technology, and access to financing in the agricultural industry. Saai is committed to playing an active role in the implementation of active strategic solutions for the aforementioned and other agricultural-related challenges and not just relying on policy adjustments.